Pracha Numchuanchai has a love for education. The enthusiastic young man who has a degree in Early Childhood Education, fell in love with the I Can Read curriculum and decided to take up a franchise. “We saw the benefits of the curriculum and how it has helped children. We also want to be a part of something bigger that could help raise the standard of English in the community” said Mr. Numchuanchai. Running the I Can Read centre in popular Central Rama III, Mr. Numchuanchai said word-of-mouth is his best way to promote the brand. To that end, “a lot of work has been placed into training and ensuring customer satisfaction”, said the affable young man.

It was a no-brainer to pick the I Can Read franchise, Mr. Numchuanchai tells us: “It already has a proven methodology that works for children and its teaching methods are different from the ones we have in Thailand.”

Despite weathering a couple of economic crises that affected Thailand, Mr. Numchuanchai‘s I Can Read centre is the top leading English enrichment centre in Central Rama III. “I hope my centre will be one of the top five branches – in student numbers – in Thailand within the next five years,” said Mr. Numchuanchai.

“I Can Read headquarters has supported us in – everything! We really appreciate the help rendered and there wouldn’t be an I Can Read in Central Rama III in Thailand without them. We can’t imagine if we had missed the chance to be an I Can Read franchisee,” said Mr. Numchuanchai. “It is a unique curriculum that is definitely worth the investment.”