Ms. Anh wants to equip the children in Vietnam with the necessary “weapons to change their lives”: education. Vietnam is a growing country with many International and local brands in the market but Ms Anh wanted to bring a trusted brand from Singapore, which is known for its education system. She learned about I Can Read during a franchise exhibition during her travels. Ms Anh studied the I Can Read methodology and, after meeting with the team and visiting the education centres in Singapore, she decided to take up the franchise with her husband.

“Taking the I Can Read franchise is like finding a trusted business partner you can work with to carve a niche in the market. With their experience in pedagogy, we can cut a path in Vietnam together,” said Ms Anh.

The help rendered by the I Can Read headquarters, said Ms Anh, has been crucial in her centre. “The constant and consistent support from I Can Read provided us with the tools that led to the smooth launch of our centre,” said Ms Anh. “We chose the I Can Read programme and methodology because we have faith in it. We believe you can only provide the best English education for students if you have the best programme in your hands.”

Ms Anh has this advice for new franchisees: “I Can Read has a proprietary methodology parents can’t find anywhere else. This gives it a unique selling point. By targeting the right audience and making parents see the value of the I Can Read system, they will be your word-of-mouth ambassadors – leading to more students.”

While Ms Anh has faced some challenges, especially going up against the bigger international players in the market, she is optimistic. “The centre is increasing in brand and visibility. More people have heard of us; students enjoy their time at I Can Read lessons and their English skills have improved tremendously,” said Ms Anh. “Customer trust is our biggest and most valuable asset. Together with the I Can Read team, we believe we can establish a trusted Education brand in Vietnam.”