OUR BRAND & VALUES

HELLO!

Our Brand Personality

Creative
We harness our students' creativity by stimulating their imagination.

Supportive
Our pedagogy encourages students to learn at their own pace, while feeling supported and being made aware of their successes every step of the way.

Playful
Our students enhance their skills through educational classroom games and by interacting with entertaining materials.

Pioneering
Our approach to teaching reading specifically links letters or groups of letters to sounds.

Our Brand Values

Curiosity
Children are naturally curious. We believe in harnessing that curiosity, making reading an adventure, not a chore. Kindling a life-long love of learning that will inspire, delight and reward.

Confidence
There’s a very big world out there. We believe that children need confidence to make it their own. Becoming strong readers will give them that courage. Allowing them to make sense of their lives, and control their own destinies.

Enjoyment
Reading is one of life’s most precious gifts. We encourage a love of reading by making learning joyful. We don’t believe in rote study, or repetitive drills. We open doors to a magical kingdom.

Understanding
True reading demands understanding. We know there’s nothing more vital than being close to our learners. Giving them the support and encouragement to craft words into wings.



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THE I CAN READ SYSTEM

The I Can Read System was originally developed based on research conducted by Antony Earnshaw and Annabel Seargeant between 1995 and 2000. It is structured, cumulative and hierarchical, and is the first system in the world to link clusters of letters to single sounds in a unique manner.

The reading course enables students to understand how letters combine to create various sounds and empowers students to take control of their reading progress.

The I Can Read system develops all of the necessary skills that all students need to become fluent, independent readers:
• Vocabulary and sentence structure
• Phonological and phonemic awareness
• Basic phonics
• Visual decoding of words
• Visual blending of letters or clusters of letters

The reading course overcomes the difficulties that new readers face when they learn to read and have to combine letters into blended sounds. It overcomes the problem of knowing how to pronounce words when so many letters and clusters of letters can be associated with more than one sound. Commencing with simpler short-vowel sounds, students progress to learn more complex phoneme combinations, building upon their successes along the way.

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THE MOST EFFECTIVE APPROACH TO LITERACY

Why is I Can Read’s system the most effective form of reading instruction?

It is because no other reading programme can make the following claims:
• Developed by educational psychologists following 15 years of research.

• Created specifically to meet the pitfalls of traditional phonics courses.

• Does not rely on rote-memorisation, retention of sight words nor spelling rules.

• A proven programme trialled in Singapore and backed by statistical data.

• Has successfully taught over 270,000 students, and counting!

• Has been hailed by Professor Brian Byrne (author of The Alphabetic Principle) as being in line with current research into optimum ways to teach reading.

• ICR creators are also the authors of “Dealing with Dyslexia and Reading Difficulties” published by Pearson Education.



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PROFESSIONAL DEVELOPMENT

At I Can Read, we are committed to providing the highest quality of classroom instruction. We strongly believe in the effectiveness of our curriculum and therefore ensure that all teachers who deliver the I Can Read system go through rigorous teacher training.


To this end, we provide ongoing teacher training and academic support for the duration of our collaboration with all partners. As a result of attending these training sessions, teachers will receive official certification as ICR Reading Specialists.

Training is delivered in the form of live workshops combined with our online training platform. Additional academic support is available as part of I Can Read’s Professional Learning Community, within which you will have direct contact with members of I Can Read’s academic team.

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