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OUR BRAND & VALUES

HELLO!

Our Brand Personality

Creative
We harness curiosity by being creative. Our teaching's new-minted each day.

Supportive
We build reader's confidence by being supportive. Through small steps, we teach children to leap.

Playful
We make learning joyful because we are playful. Our tools are imagination, laughter and light.

Pioneering
We build understanding with our pioneers’ system. At the juncture of science and art.

Our Brand Values

Curiosity
Children are naturally curious. We believe in harnessing that curiosity, making reading an adventure, not a chore. Kindling a life-long love of learning that will inspire, delight and reward.

Confidence
There’s a very big world out there. We believe that children need confidence to make it their own. Becoming strong readers will give them that courage. Allowing them to make sense of their lives, and control their own destinies.

Enjoyment
Reading is one of life’s most precious gifts. We encourage a love of reading by making learning joyful. We don’t believe in rote study, or repetitive drills. We open doors to a magical kingdom.

Understanding
True reading demands understanding. We know there’s nothing more vital than being close to our learners. Giving them the support and encouragement to craft words into wings.



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THE I CAN READ SYSTEM

The I Can Read System originally came about through research conducted between 1995 and 2000 by Antony Earnshaw and Annabel Seargeant. It is structured, cumulative and hierarchical, and is the first system in the world to link clusters of letters to single sounds in a unique manner.

The I Can Read reading programme enables the student to see how letters combine to create invariant sounds and empowers the student to take control of his or her own reading progress.

I Can Read system teaches three essential skills that the new reader needs to learn to read:

  • Phonemic awareness
  • Phonics
  • Blending sequences of phono-graphemes
The I Can Read reading programme overcomes the difficulties that new readers face when they learn to read and have to combine letters into blended sounds. It overcomes the problem of knowing how to pronounce words when so many letters and clusters of letters can be associated with more than one sound. Commencing with simple, straightforward words, the student progresses to learn more difficult phoneme combinations, building upon his or her successes along the way.




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WHY IS I CAN READ THE WORLD’S BEST READING PROGRAMME?

Why is I Can Read the parent's system of choice?

  • Created by educational psychologist following years of research.
  • Created by educators with the following qualifications: PhD, BA, MA, Hons, DipEd, Master of Letters, Literature, Linguistics and Psychology majors, thesis based on research into reading acquisition and over 20 years field work.
  • ICR creators are also the authors of “Dealing with Dyslexia and Reading Difficulties” published by Pearson Education.
  • Is a proven programme trialled in Singapore and overseas and backed by statistical data.
  • Has successfully taught over 170,000 students.
  • Has been hailed by Professor Brian Byrne (author of The Alphabetic Principle) as being in line with current research into optimum ways to teach reading.
  • If you choose I Can Read, you are choosing a reputable system which has proven itself over 15 years, is the market leader and is supported by professionals in the field.  The evidence is clear: you can't go wrong with I Can Read!





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